When I speak to a client for the first time, I often think: "I don't make the oil, nor the wine, nor the honey... but I can make every product tell its story." And that is precisely what makes my job so exciting: conveying the full value of a project that is not just a product, but an experience.
Every bottle, every jar, every label has years of patience, tradition, and commitment to quality behind it. But the challenge is how to make customers feel it without having gone through the process themselves. And this is where the creative part of my job comes in. Telling stories, giving concrete examples, making information tangible and relatable... this is what transforms a product into something memorable.
For example, I remember a visit with a client who was just looking for an oil for a corporate gift. When I explained how the olive trees are nourished by the local climate, how each harvest depends on natural factors and the team's patience, he went from seeing a simple oil to understanding an entire project with a soul. In the end, he chose not just a product, but the Mas Fuertes experience, and later returned looking for other items because he wanted to share that story with his clients.
Every conversation is different, and I have learned small techniques to make them more impactful:
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Providing visual or comparative examples that immediately make the product's quality understandable.
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Explaining surprising details: how a wine can change depending on the vintage, or how honey collected from a specific flower provides a unique flavor.
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Connecting with emotion: what that product represents for its maker, for the land, for the culture that sustains it.
This makes me realize that, even if I don't produce the oil, wine, or honey, I play a key role in the story of every bottle that reaches a customer. My task is to ensure that the passion, respect for the land, and care in the process reach the buyer, and make it a personal experience.
For me, this is the most valuable part of being responsible for Sales and Marketing: we don't just sell products; we tell stories and connect people with meaningful projects. And when you see a client's surprise, smile, or curiosity, you know all your effort is worthwhile.
